Tuesday, July 31, 2012

Jay-Z To Executive Produce NBA 2K13 (Official Trailer)

Jay-Z has now jumped into the video game world, after being named the executive producer for the new NBA 2K13 basketball game. No one really knows exactly to what extent Jay-Z's involvement with the video game will be. It's a great business move for both sides. Jay-Z gets to tap into the video game market, which is a billion dollar industry. The makers of NBA 2K13 will reap the massive benefits of being able to market their product alongside one of the most recognizable names in the world. The NBA 2K13 is scheduled to be in store on October 2nd. Check out the trailer below.

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